Would you go see a potential client without being well-groomed and looking your professional best? Make sure all the written materials that greet your potential clients are equally professional and presentable. Well-groomed brochures tell your clients more than the facts of your business. They show the world that you go to the trouble to do a thorough job. Whether you're an architect, an attorney, or a landscaper, potential clients want to know that you'll take the time and effort to do their work carefully and do it right. Will they get that impression when they see your brochure or website? You only get one chance to make a first impression. Make sure it's good!