Need a Writer? No time to Write? Think You Can't Write?
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Accurate
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Need an important business letter written—one that makes your point forcefully, concisely, and diplomatically? I write letters that get results. Call or email for a free consultation: Esther Baruch at 707-528-2265 or esther@finishingtouchesediting.com. And now a list of types of writing I do. Got a different kind of project? I’d love to tackle it. LEGAL Is writing the most difficult part of being an attorney? Tired of slogging over those briefs and memos till all hours? Has the judge ever remarked that your memos would be easier to follow if they were more concise? Do you think you would win more cases or even settle out of court if writing weren’t so difficult? With my legal background (I’m an inactive member of the California State Bar), legal writing training, and writing skill, I can help you craft persuasive memos, letters, and briefs. BROCHURES & RACK CARDS Going to a trade show? Teaching a class or seminar? Need an eye-catching, well-written promotional piece to hand potential clients so they’ll remember you? Business cards aren’t enough. People like to hold something in their hand and take it home and look at it. I distill your message so you can send them home with the heart of what you do right in front of them. PROMOTIONAL MATERIALS You’ve slaved over that power point presentation or flyer. The artwork looks great. Don’t let a typo or awkward wording mar that gorgeous artwork. It doesn’t matter how many or how few words you need—they’ve all got to be right. COMPANY NEWSLETTERS Want to keep your employees up to date on events, company news, incentive programs, achievements? Do different employees write the articles? They may be terrific salespeople, analysts, or engineers, but writing and spelling may not be their strong points. If you’ve ever felt embarrassed by typos or clumsily worded articles, I can help. Have them send or tell me the information and I’ll put it into articles you’ll be proud of. PRESENTATIONS, PROPOSALS, BUSINESS CORRESPONDENCE There’s a lot riding on this presentation. You have one shot at getting the account. You know your stuff. You’ve got a great product. But you can’t quite convey what you want them to know. I’ll listen carefully and write a graceful and persuasive presentation or proposal. If anything can get you the account, this will be it. BOOKS Whether you’ve written a novel, a memoir, or a how-to book, you need to have a professional editor look it over before you send it to publishers or self-publish it. In addition to freeing your work of typos and grammatical errors, I’ll also ferret out inconsistencies that interfere with the reader’s suspension of disbelief. WEBSITES Many of us preferred the 20th century, but we can’t avoid it: We’re in the 21st century now. For sales and for credibility, it’s essential to have a website. Don’t know where to start? I’ll sit down with you, learn about your business, and write clear and informative website content that will make a great impression on site visitors. Whether you have some good writing, some poor writing, some scraps and scribbles, or nothing at all—we’ll start wherever you are and go from there. Have a website? But you haven’t looked at it in four years? You’ve added new services or products, your field has changed, you know your website is seriously dated. It’s embarrassing. I’ll start with what you have and update it to accurately reflect your business as it is today. PRODUCT MANUALS No, I don’t know about your product. You do. You and your engineers and technical people will tell me all about it. I’ll put the instructions into language the end user will understand. Good English. Clear instructions. Explanations that won’t leave the reader scratching his head. TRAINING MATERIALS Am I the only one who notices typos in the materials handed out at workshops and seminars? I don’t want to deprive anyone of this readily accessible entertainment, but it does leave a bad impression on the attendees. I help you make a great impression on your trainees not only with your charismatic presentation style but also with your well-written, correctly spelled handouts. |
“I love writing. I love the swirl and swing of words as they tangle with
human emotions.”
James A. Michener
human emotions.”
James A. Michener
After years of saying I was going to write my website content, I realized I needed to move ahead. Moving ahead meant calling Esther… Dr. Lana Common, Soul Shine Family Chiropractic, Santa Rosa, CA