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How To Get Your Clients To Remember You

11/23/2013

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A Very Wet Santa

Letitia Hanke-Ryzhkov, owner of ARS Roofing, used this whimsical poem I wrote for her in her 2012 Christmas card to her clients. She got dozens of responses—her clients loved it. It was the first time in her 16 years in the roofing business that clients had raced to comment on her card. Letitia, just so you know, is the dynamite entrepreneur who learned the roofing business up on the roof with an old pro and started her own successful roofing business serving Sonoma and Marin Counties. Learn more about her and her company at www.arsroofing.com.



‘Twas the night before Christmas and as in years before,

Guests were sleeping on sofas and mats and the floor.

Uncle Bob, on the sofa, was noisily snoring,

With such a houseful, you knew it wouldn’t be boring.

The rain coming down beat a soft little tune,

A very wet Santa would be coming by soon.

Suddenly Uncle Bob sat up with a shout,

‘Who splashed me?”, he cried. “What’s that all about?”

Alas and alack, the roof had begun to leak,

The outlook for Christmas morning seemed bleak.

But hark! What hear we, far in the distance?

ARS Roofing has come to our assistance!

Oh, joy! Jubilation! Merriment and beer,

They fix the roof and depart with a cheer.

Amazing! Unbelievable! Stupendous, we say.

There’s no doubt ARS has saved Christmas Day.




Wait, you say, it’s not Christmas, it’s Thanksgiving! Yes, yes, it’s true,
 but we have to think ahead.
    Call me now to get a custom-written verse like this in front of your
clients by Christmas.




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